Business

Russell Wyeth & Team To Help PDS Foray In New Categories, Geographies

PDS Multinational Fashions Limited, a design-led sourcing, manufacturing and supply chain platform catering to leading brands and retailers globally, is now expanding its presence in new geographies. For this, the company has onboarded senior business heads to drive business in new categories and new geographies including the US, South Africa, Australia amongst others. The company has brought on board a team of eight led by Russell Wyeth. “Russell brings, to the PDS platform, 30 years of experience supplying to the UK high street and digital retailers. In 2007, Russell set up his company, Collective Apparel Ltd, where the business grew from an idea into sales of US$ 50 million in 2020. Russell is joined by Anna Wallace (Merchandise Director), Lisa James (Design Director), and Kate Coates (Commercial Director). This team will be focusing on young fashion print across categories of jerseys, t-shirts, shorts, hoodies, jackets, and swim shorts and will also cater to online channels. Alongwith focusing on adding new customers in the UK and Europe region, Russell and the team will also collaborate with our existing teams in Turkey to provide young fashion print for our fast-fashion customers, said Pallak Seth, Vice Chairman, PDS Multinational Fashions Ltd. “We are very excited to join the PDS ecosystem and will focus on bringing a new point of difference to the already successful PDS platform. The retail world has changed forever, and we are perfectly positioned to maximise the opportunity.” said Russell Wyeth. Russell Wyeth and the team will be based out of UK.