Business

Flaunt Your True Colours: 109°F unveils its collection by Nishka Lulla

High-street fashion label, 109°F and fashion designer Nishka Lulla, unveiled a brand new collection at Tote on the Turf, Mumbai on March 22, 2016. Models walked with the vibrant collection featuring the jumpsuits, dresses and Nishka’s signature twin-sets and more. Showstopper Athiya Shetty flaunted her inner fashionista donned in 109°F by Nishka Lullla at the event. 109°F is a new age fashion brand that brings finely-crafted designs for the urban young Indian woman. The collection design is inspired by the floral and tribal arts, and reflects the bohemian mood of the urban girl who is passionate and fuss-free. Ideal for every young woman with streaks of irreverence hot-stamped into her DNA, the styles can be identified by the youthfulness all over. The splashes of neon reflect their fun, non-conformist side and inspire free-spirited women to flaunt their true colours.

Sharing her excitement, designer Nishka Lulla said, “I am so glad to collaborate with 109°F! I think it’s a great fit as the focus of the brand is comfort and style which compliments my sensibilities as a designer”.

Speaking about the association, Rahul Mehta, Managing Director of 109°F said, “This is one of our most exciting new collections and it’s truly global in its aesthetic. It gives you a fresh burst of confidence and energy”. The collection is to reach the stores in all major metros like Mumbai, Delhi, Bangalore, Calcutta, Hyderabad and Pune by early April and to be retailed in a price range of INR 1800 – 3500.