Business

Heimtextil 2016 theme is ‘well-being 4.0’

‘Well-being 4.0’ will be the key trend at the next Heimtextil trade fair (January 12 to 15, 2016). ‘Well-being 4.0’ will be geared towards offering a better life and greater well-being intertwined with technology and science. The number 4.0 echoes ‘industry 4.0’ and stands for smart, digital and customised solutions. “We need to find ways of connecting what’s natural with what’s artificial,” remarked Lisa Douet of WGSN. “In addition to respecting technology, we have to ensure that natural materials and handcrafted products have a place on the design shelf of the future too.”

‘Well being’ trend book

The new trend book comprises three sections. The first is a book portraying four trend themes based on materials, designs and colours. The second is a colour palette which looks at the range of the new on-trend colours and can be used as a tool to work with. Finally, there’s an editorial which illustrates the predominant ‘well-being 4.0’ trend. The editorial looks at the use of plants to appeal to the senses, places the spotlight on valuable minerals and therapeutic textiles and defines which colours constitute a feeling of well-being.

‘Well being’ as a theme for the trade fair

For Heimtextil 2016, the trade fair’s managers are continuing the ‘Theme Park’ concept. Its concept development and implementation, the accompanying book and the new website are the responsibility of the WGSN Group from the US.