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From China Imports To Quality Leadership: Rakesh Shingala

• By  Textile Excellence
• August 15, 2026

In an exclusive conversation with Team Textile Excellence at Bharat Tex 2026 in New Delhi, Rakesh Shingala, Director, Jisha Enterprises Pvt. Ltd., discussed the company’s evolution from importing thread from China to developing competitive domestic products, rising buyer interest, export opportunities, product diversification and the growing focus on sustainable materials.

This is Jisha Enterprises’ first participation at Bharat Tex. How has the experience been so far?

Rakesh Shingala: The atmosphere has been good and the footfall has also been good. We have received a lot of domestic and international enquiries. After the exhibition, we will work on these enquiries. The management of the exhibition has also been good.

How would you describe the quality of buyer interactions at the exhibition?

Rakesh Shingala: The footfall may be a little less than last year, but it is still positive. The positive leads matter to us. We have seen more serious buyers this time. There are no time passers. The buyers are genuinely interested in discussing products and business opportunities.

What are the major products that Jisha Enterprises offers?

Rakesh Shingala: Our product range includes viscose embroidery threads, zari threads, sewing threads and polyester thread yarns. These products cater to different applications across the textile value chain.

Jisha Enterprises is based in Surat. How has the company evolved since its establishment?

Rakesh Shingala: We started in 2008 by importing products from China and selling them in India. At that time, Indian technology was not so strong and the threads manufactured here were not strong enough. There was a lot of breakage, so Chinese products were successful.

Technology and research gradually improved in India. We started our own dyeing plant in 2012, and the quality of domestic thread continued to improve. Today, I can proudly say that our quality is better than that of China in viscose embroidery thread.

How important is domestic manufacturing in the viscose embroidery thread segment?

Rakesh Shingala: There are Indian producers such as Kesoram, Century and Indian Rayon, although their yarns are mainly used in weaving. Their products cannot compete with us in terms of quality for our particular applications. In embroidery thread, around 95% of users still use Chinese raw materials. This shows that there is considerable scope for strengthening domestic capabilities.

Does policy stability remain a concern for the business?

Rakesh Shingala: Domestic companies need to increase their production. If the government implements appropriate anti-dumping measures after domestic production becomes stronger, that can help. The main concern is that Indian companies need to become more competitive.

At present, there is no particular price challenge in viscose thread. Indian and Chinese rates are broadly similar. Currency movements can influence the market, and Indian companies can increase prices when there is a change in the dollar.

Is Jisha Enterprises primarily focused on the domestic market?

Rakesh Shingala: Our customers are both domestic and international. We are selling in Africa and the Middle East as well. Most of our customers are from India, and many of them export their products internationally.

Is the company looking at further expansion?

Rakesh Shingala: Yes, we are planning to expand gradually. We have participated in Bharat Tex and exhibitions in Sri Lanka, Yemen, the UAE and other markets. We are focusing on marketing and branding and also using social media for digital marketing.

Are there plans to diversify the product portfolio?

Rakesh Shingala: We are gradually bringing in new products according to customer requirements. These include products for applications such as bags and sofas. Product development will continue progressively.

Which products generated the strongest interest at Bharat Tex 2026?

Rakesh Shingala: During the last four days, we have seen a lot of demand for sewing thread and zari. We received many enquiries and a very good response for both products.

Sustainability is becoming increasingly important across textiles. How is Jisha Enterprises responding?

Rakesh Shingala: We have started using polyester in zari as well. We are also going to introduce polyester into sewing thread progressively. The transition will happen step by step as we develop and adapt the products.

What is the current manufacturing footprint of the company?

Rakesh Shingala: We currently have three manufacturing units and are looking at gradual expansion as the business develops.

What is your assessment of Bharat Tex 2026?

Rakesh Shingala: We have seen more serious buyers at this edition. The quality of the enquiries has been positive. Bharat Tex should ideally be held in February. The weather would be cooler in Delhi, which would make the exhibition more comfortable, particularly for buyers coming from outside India.

What does the next phase look like for Jisha Enterprises?

Rakesh Shingala: The company will continue to focus on gradual expansion, product development, marketing and branding. International markets will remain important, while improving product quality and responding to customer requirements will continue to guide the business.

Rakesh Shingala has said about Bharat Tex 2026 "We have seen more serious buyers at this edition. The quality of the enquiries has been positive. Bharat Tex should ideally be held in February. The weather would be cooler in Delhi, which would make the exhibition more comfortable, particularly for buyers coming from outside India."