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Ashish Mehrishi Joins Creative Textile Mills As CEO, To Lead Home Textiles & Polyester Yarn Business

• By  Textile Excellence
• June 07, 2025

Creative Textile Mills Pvt. Ltd., part of the Creative Group has roped in Ashish Mehrishi as the Chief Executive Officer (CEO), and assumed charge of its Home Textiles and Polyester Yarn Divisions. With this strategic leadership transition, the company aims to strengthen its position as a key player in global textile markets and accelerate its growth trajectory.

With an estimated turnover of apporx. Rs 1200 crore for FY 2025 - 26, Creative Textile is poised for significant expansion. The Home Textiles division is expected to contribute approximately Rs 850 crore, while the Polyester Yarn segment is set to generate Rs 350 crore. The company is committed to scaling both verticals with a strong focus on operational excellence, innovation, and global outreach.

Creative Textile has built a strong foundation in international markets since its inception. Its Home Textiles are currently exported to leading retailers and importers across the USA, UK, Australia, Israel, and the Middle East, and continues to expand its global footprint. The Polyester Yarn division primarily serves the carpet industry and has established its robust presence in Turkey, Europe, Saudi Arabia, the USA, and the Middle East.

“It is an exciting time to join Creative Textiles when the company is making significant strides in the global textile arena. I look forward to working closely with the teams to build on this momentum. Our goal is to drive sustainable growth, deepen customer partnerships, and continue delivering high-quality products across international markets.” Said Ashish Mehrishi.

Ashish Mehrishi brings 30+ years of rich experience of managing textile and apparel business at several large Indian companies in senior positions. Prior to the current appointment, he has served BRFL Textiles as CEO. He also served Birla Century as Chief Marketing Officer - Apparel Fabrics & Home Textiles. Earlier, he has served organizations like Alok Industries and Indo Rama Synthetics in senior leadership positions.

With extensive industry experience and a track record of strategic transformation, Mehrishi's appointment reflects Creative Textiles’ aspiration to become a preferred global partner in the home textiles and carpet yarn segments.

It is an exciting time to join Creative Textiles when the company is making significant strides in the global textile arena. I look forward to working closely with the teams to build on this momentum. Our goal is to drive sustainable growth, deepen customer partnerships, and continue delivering high-quality products across international markets.” - Ashish Mehrishi.