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World Emblem Completes the Acquisition Of Hero's Pride

• By  Textile Excellence
• September 09, 2024

World Emblem, the world's largest emblem and patch manufacturer has acquired the assets of Hero's Pride, the leading producer of emblem products for first responders. Financial terms of the private transaction were not disclosed.

Established in 1981, Hero's Pride is one of the fastest growing brands in law enforcement with 10,000 SKUs and 40 million items sold. The Los Angeles-based company serves law enforcement, public safety, and military heroes across all 50 U.S. states and Canada. In addition to manufacturing patches and badges, Hero's Pride is dedicated to addressing the root cause of health issues first responders face every day through its AIRTEK and Ballistic products including belts, holders, and cases.

"We were attracted by Hero's Pride's brand, strong management team, and mission to provide innovative products for first responders," said Randy Carr, President and CEO of World Emblem. "The company also shares our focus on family, teamwork, and collaboration, and we look forward to continuing to expand our respective product lines – from emblems, patches, and badges to duty gear and uniform accessories – to better serve our existing and new customers."

"We believe the World Emblem team is best suited to continue fulfilling our mission of improving the lives of those dedicated to protecting us every day," said Mike Marmor, President of Hero's Pride. "We look forward to building on our history of helping first responders strengthen their respected image in the community by providing them with highly customized and intricate emblems and other products."

World Emblem utilizes the latest equipment and state-of-the-art technology to manufacture customized emblems and multi-textured products including Flexbroidery, FlexStyle, and 3D embroidered patches. The company has plants in Georgia, Texas, California, Mexico, the UK and Canada, enabling it to offer clients faster production and delivery times than overseas manufacturers.

We were attracted by Hero's Pride's brand, strong management team and mission to provide innovative products for first responders," - Randy Carr, President and CEO of World Emblem.