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Hyosung And Birla Cellulose Collaborates To Co-create A Vibrant Knit Collection With CREORA® Color+ Spandex

• By  Textile Excellence
• August 30, 2024

With the intention of creating a world where vibrant colors blend effortlessly with stretchy comfort, Birla Cellulose - a global leader in cellulosic fibers and Hyosung, a sustainable textile solution supplier and the world’s largest manufacturer of spandex under the CREORA® brand, have co-created a collection of vibrant cellulosic knits using CREORA® Color+ Spandex. This collection would address the consumer’s desire for vibrant color in everyday performance apparel made with natural fibers

“The fusion of science and style is at the heart of this initiative,” said Abir Chakrabarti, Joint President, Grasim Industries Limited- Pulp & Fiber, the flagship company of Aditya Birla Group. “Our research and development teams are tirelessly working to achieve the perfect balance between spandex's elasticity and dye absorption. This blend requires meticulous testing, tweaking, and reimagining traditional processes to create a fabric that retains its stretch while embracing a full spectrum of color.”

As regular spandex does not take color well, it is a challenge to achieve all-over, rich color when dyeing it with natural fibers such as cotton, rayon, and modal. As a result, Hyosung created CREORA® Color+ Spandex, a special reactive dyeable spandex developed for natural blended materials. CREORA® Color+ has the same performance stretch characteristics as Hyosung’s flagship CREORA® Power Fit Spandex, with the added benefit of providing deeper, richer, all-over color in natural and cellulose fabrics without grin-through – an attractive fiber blend for leading intimate, active-wear and ready-to-wear brands.

"Dyeable spandex knit fabrics open up worlds of possibilities for designers and creators across multiple end-uses,” said Dinesh Keswani, Hyosung Director Technical and Business Development, India. “As a comprehensive provider of textile solutions dedicated to assisting our partners throughout the entire value chain in addressing complex material challenges, we are delighted to collaborate with esteemed Birla Cellulose in bringing this progressive innovation to fruition.”

“In this age of conscious consumerism, sustainability takes center stage,” said Chakrabarti.  “Our fabric isn't just about aesthetics – it's about reducing environmental impact. By developing man-made cellulosic dyeable spandex knit fabric, we're minimizing water usage, energy consumption, overall waste reduction with enhanced shade depth. It’s our commitment to a greener, cleaner planet as a step forward.”

According to Birla Cellulose, the road to innovation is paved with challenges, but every obstacle is a chance to learn and grow. The company is excited about its progress so far and eager to share the new cellulosic knit collection made with CREORA® Color+ Spandex with customers soon.

Dyeable spandex knit fabrics open up worlds of possibilities for designers and creators across multiple end-uses. As a comprehensive provider of textile solutions dedicated to assisting our partners throughout the value chain in addressing complex material challenges, we are delighted to collaborate with Birla Cellulose in bringing this progressive innovation to fruition.”