Indo Count Acquires Premium US Based Home Fashion Brand WAMSUTTA
Indo Count,
the largest global bed linen manufacturer and exporter from India, announces
its strategic acquisition of the US based home fashions brand WAMSUTTA from
Beyond, Inc. (NYSE: BYON). Wamsutta is an industry-leading home fashions brand that
has delighted generations of consumers with luxurious bed, bath and other home textile
products. This acquisition has been closed on 18th April, 2024 and
expected to strengthen Indo Count’s brand portfolio as well as elevate its
position in the premium market segment. Indo Count Industries Ltd (ICIL) is among
the largest global home textile bed linen manufacturer and led by Mr. Anil
Kumar Jain, Founder & Executive Chairman.
Renowned for
its exceptional quality and a brand legacy since 1846, WAMSUTTA is poised for
substantial growth under Indo Count's leadership.
The acquisition
is done through Indo Count’s wholly owned subsidiary Indo Count Global Inc., based
out of Delaware, USA for a deal value of US$ 10.25 million.
Mohit Jain, Executive Vice Chairman of Indo Count, expressed his
enthusiasm about the acquisition and said, "Wamsutta with its 178-year
brand heritage, resonates strongly in the marketplace. We will explore multiple
channels of distribution to reach the core Wamsutta consumer and also introduce
an entire new generation to the exceptional quality and luxury of the Wamsutta
brand.”
“Our strategic
vision is to leverage our operational capabilities to enhance the brand value
proposition and fulfil its potential globally. WAMSUTTA’s brand equity,
combined with Indo Count's global reach will catapult the brand to new heights
and represents a significant milestone towards our expansion strategy." Mr. Jain added.
Wamsutta with its 178-year brand heritage, resonates strongly in the marketplace. We will explore multiple channels of distribution to reach the core Wamsutta consumer and also introduce an entire new generation to the exceptional quality and luxury of the Wamsutta brand
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