Primark Looking To Expand Click & Collect Trial

Business

Primark Looking To Expand Click & Collect Trial

Clothing retailer Primark is set to expand its click & collect trial into more stores and possibly to markets beyond Britain.

CEO Paul Marchant informed the trial was going "really well", after net profits sank last year.

"It plays into our bricks and mortar strategy because it is driving more customers to the stores. They're filling a big basket online to collect, when they come into store they're then adding a second basket," he said.

"I'd like to think that the next stage of communication around click & collect is that we're looking to expand that trial into more stores, maybe even more markets."

Marchant reiterated that the economics of home delivery still did not make sense for Primark given its low average selling price and the costs of fulfilment.