Business

Archroma Partners With University Of North Carolina Greensboro On Colour Expert Education

Archroma is collaborating with the University of North Carolina Greensboro (UNCG) and its Consumer, Apparel, and Retail Studies (CARS) department, aiming to further the education of its students in the area of colour management expertise. As per the agreement, Archroma will donate its leading-edge industry colour management tools for their design projects, gaining hands-on expertise that equips them for successful careers in the fashion and textiles industries. The students will have access to a complete set of the ready-to-use colour library developed by Archroma for cotton and polyester. The library, well known among fashion designers and stylists as the Color Atlas by Archroma®, was launched in 2016 to provide off-the-shelf colour inspiration that can be implemented in production with just a few clicks. Today, the Color Atlas contains 4,320 colours applicable on cotton poplin, almost double that compared to similar tools available to textile and fashion specialists, and 1,440 colours on polyester. Beside the physical Color Atlas library, the students in the CARS programme will also have access to the full digital files for use in the industry-leading 3D fashion design and development software Browzwear VSticher. The students will be able to use the Color Atlas books and the digital data as colour selection resources to use in a variety of projects and assignments. “Archroma is very proud to help grow a young generation of students who launch in their careers armed with hands-on experience on our innovative colour management tools,” says Fred Gliddon, Dyeing Operations and Sales Manager at Archroma. “The Colour Atlas by Archroma® is not only a practical, actionable platform for efficient, time-saving colour management, it is also a wonderful source of inspiration with more than 5,760 colours.” Dr. Nancy Hodges, Head of the CARS Department at UNCG, adds: “We are excited to use The Color Atlas platform by Archroma® in the classroom to teach students about the importance of colour management, and to inspire creativity and innovation through colour. By working together with Archroma, CARS students are sure to be industry-ready when they graduate.”