Business

National Geographic’s SUPERFACTORIES Turns Lens On Welspun’s Mega Facility

Premiering on December 24th, 2021, the documentary will bring forth the vision, challenges and lesser-known stories of Welspun Group’s road to success. The latest edition of National Geographic’s SUPERFACTORIES took viewers into the workings of textile and line pipes industry by giving a behind-the-scenes preview of the sprawling state-of-the-art factory at Welspun Group. The documentary, which aired on December 24, 2021, brought to light the inspiring journey of the Group – exploring its offerings and giving a glimpse into the inner workings of the brand. The 44-minute documentary showcased the company’s operations and how it has managed to establish a large footprint in the country with its mega facility, and become one of the leading brands in the highly competitive industry in India and abroad. Providing an insight into the manufacturing process at the Welspun factory, the film also highlighted the vision, achievements and challenges of the legacy brand; with the second generation now carving out the future path. “Our special programming - SUPERFACTORIES was created with an aim of providing viewers with an unprecedented access to information and help them deepen their understanding of the functioning of high-tech factories. Textile and line pipes are undoubtedly one of the most prominent and largest industries in the country and through the inspiring narrative of Welspun, one of the most established players in the industry, we are giving viewers a peek into their story,” said a National Geographic India spokesperson. “Welspun Group has been serving customers and communities from a position of strength for over three decades. We’re grounded in our purpose to lead tomorrow together and create a smarter, more sustainable world. In doing so, we are setting new benchmarks in the industries we represent. So, to have one of the world’s premium informative networks chronicle this journey is a proud and exciting milestone for us,” said Dipali Goenka, CEO & Jt. MD, Welspun India.