Business

Leading Fabric Brand GRADO Associates With Lakme Fashion Week 2019

GRADO from the House of GBTL and OCM for the first time, showcased its Menswear collection at Lakme Fashion Week (LFW) Summer/ Resort’19’. The brand partnered with fashion designer Ashish N Soni for the event, held at Jio Gardens, BKC on 1st February, 8 pm. Associating with LFW for the first time, GRADO is extremely excited about its refreshing new range of designs for the ‘New-Age’ man. In alliance with top fashion designer, Ashish N Soni, the GRADO collection promises to bring an element of style and substance in various blends of cotton, PV, TR and PW. The collection amalgamates global fabric trends such as broad and thin stripes, windowpane checks, bright colours and some classic styles, with contemporary designs. The garments include office wear, formals, resort, casuals, sporty, ethnic and much more. Apart from the plain vanilla designs, the garments will also include ultra-flare trousers, shorts, single-button double-breasted suits, etc. Speaking about the association, Rajendra Agarwal, Mentor, GRADO said, ‘We are delighted to make our fashion show debut at Lakme Fashion Week S/R 19’. Ever since the launch of GRADO, we have been going places. GRADO has garnered the trust of the consumer as a fashion forward brand. With the alliance with Ashish N Soni and his fabulous designs, I’m sure our position in the market will strengthen further. Our fabrics are really world-class, and teamed with Soni’s innate ability to transform them into equally fascinating ensembles, we have a lot to look forward to! I’m sure the range will be diverse and will appeal to a large audience.” Commenting about the association, Fashion Designer Ashish Soni said, “I am glad to be associated with GRADO Fabrics at their first ever show at Lakme Fashion Week S/R’19. I think the fabrics are absolutely stunning and the drape is impeccable. I thank the GRADO team for their constant support and for the synergy between both our teams. It is a great pleasure to work with them for this association and I look forward to more of such collective unity between fashion, style, comfort and aesthetics.”