Business

US: Belk Launches Premium Denim Collection: Chip & Pepper® California

Charlotte-based Belk, Inc., among the largest family owned and operated department store in US, has announced a new partnership with denim experts Chip & Pepper Foster. This exclusive line, Chip & Pepper® California, offers trend-setting, premium denim and is now available in 100 Belk locations, including belk.com.

"We are so excited to bring our signature denim styles to the Belk customers," said Chip Foster, one of the twin brothers behind the well-known brand. "At Belk, we are constantly searching for new ways to bring innovative fashion to our customers. This new collection expands our denim offering to include premium fit and styles at affordable prices," said Kathryn Bufano, president and chief merchandising officer at Belk.

Both men's and women's merchandise will be offered. Denim styles start at $68, with some styles and washes priced at $78. This fall's first offering also includes men's t-shirts priced at $32, and women's long-sleeved knit tops priced at $38. Belk will introduce more styles in Spring 2014.

"Chip & Pepper have more than 20 years of experience designing high-quality denim with expert fits. Denim continues to be one of our best product categories, and we look forward to offering these fresh, new styles to our customers." Chip & Pepper Foster will take their denim on tour, stopping in Tuscaloosa and Nashville later this month. At each stop, they will help customers find the perfect fit.