Business

European Textile Machinery Manufacturers’ Road Show In Columbia A Big Success

The first road show of 14 European textile machinery manufacturers took place on October 18 in Bogota and the following day in Medellin.

With more than 100 Colombian textile producers attending, it exceeded the expectations of its organisers, namely the Belgian (SYMATEX), French (UCMTF), Spanish (AMTEX) and Swedish (TMAS) textile machinery associations.

Textile machinery manufacturers like Bonas (Belgium), Canmartex (Spain), Dollfus & Muller (France), Excarre (Spain), Gomplast (Spain), Icomatex (Spain), Industrial Sagarra (Spain), Iro AB (Sweden), Laroche (France), N Schlumberger (France), Petit Spare Parts (France), Picanol (Belgium), Tacome (Spain) and Van De Wiele (Belgium) participated in the event.

The organisers were particularly thankful to the Colombian Association of Textile Technicians, Professionals and Dressmaking (ALCOTEX) and the Colombian Association of Entrepreneurs (ANDI) which helped organise as well as promote the event.

Laroche Area Sales Manager Elias Junker said, “Our strategy is to be our customers’ partners and not only machine suppliers and that’s why we need to meet them at the highest possible level, face to face”.

“This enables us to understand their needs and offer them the best possible technologies and machines with which they will be able to design new products, open new markets in a very productive, reliable, cost effective and sustainable way. This road show has been very effective. We met long time customers and made new contacts. We will certainly meet again with the executives we have met, in international shows or on their own premises,” he said.

The event format included a 15-minutes presentation by each machinery manufacturer. In parallel, a mini fair was held where they showed animated videos of machinery running at client’s sites and showcased textile samples produced on their equipment. They were available to develop business cases and personalised technological solutions.

The four associations are very satisfied with this result and will continue to explore the format and collaborate among the European Textile Machinery Associations to showcase the latest technology to different markets.