Business

Ducati To Launch Its Apparel Line In India Exclusively Through Flipkart

Ducati fans in India have more than bikes to look forward to - the Italian motorcycle maker is bringing its apparel line to the country in an exclusive licensing deal with ecommerce giant Flipkart, according to media reports.

"Flipkart has signed a licencee deal with Ducati that allows them to manufacture Ducati's Tshirts, shirts, jeans and its entire apparel line," said sources. "There is a latent demand for Ducati motorbikes in the country. However, the demand for their apparels is very limited here. It is a very limited market even globally," said Harminder Sahni, founder of Wazir Advisors. In India, Flipkart's rival Amazon sells various Ducati-branded clothing products on its website. In 2011, US-based superbike company Harley-Davidson had dragged Big Bazaar to Delhi High Court alleging trademark violation and in a bid to restrain the hypermarket chain from selling shirts & T-shirts with the images & trademarks of the iconic motorcycle's brands. The case was closed in an out-ofcourt settlement when Kishore Biyani's Future Group agreed to stop selling products with pictures of Harley-Davidson & its trademarks, including Bar and its Shield logo, on T-shirts.