Business

Euro Fashions Appoints Sidharth Malhotra As Brand Ambassador, Launches New TV Ad

Premium innerwear brand, Euro Fashion Inners has announced Sidharth Malhotra as its brand ambassador with the launch of its latest advertising campaign which endorses the brand’s new tagline, ‘Start Something Sexy’.

Euro Fashion’s association with Sidharth Malhotra comes at a time when the brand is growing rapidly to make its presence felt in the knitwear industry. Euro Fashions is one of the fasted growing innerwear brands catering to the premium segment. The brand had been launching various new products and adding to its distribution network in order to consolidate its foothold in the consumer market globally.

“Euro Fashions have signed up Sidharth Malhotra as its brand ambassador. Sidharth brings in a dash of freshness to the brand and stands for everything that clearly defines the attributes of Brand Euro viz. young, sexy, stylish, cheerful, aspirational, innovative and consistent. We are very kicked about this association and hope to have an exciting journey with him,” Euro Brand President Rajnish Agarwal said, commenting on the development.

Commenting on his association, Siddharth Malhotra said, “It’s great to be associated with Euro Fashion Innerwear and be a part of their revamped collection. Their products have cutting-edge designs, innovative fabrics, exceptional fit and quality. Its youthful disposition and appeal is what led me to join forces with the brand."

Euro Fashion also plans to launch its first TV advertisement featuring its brand ambassador, Sidharth Malhotra. “We are all set to launch the new Euro advertisement with Sidharth. The advertisement presents Sidharth at his flirtatious best. He’s looking absolutely dashing and handsome, and perfectly brings out the essence of brand Euro,” Agarwal said.

Euro Fashion Inners is a premium innerwear brand from Rupa and Company Ltd which is engaged in the manufacturing, branding and marketing of innerwear as well as casual wear for men, women and kids. The company was established in 1968 as Binod Hosiery, and today it is one of the leading players in Indian knitwear industry.