Business

Arvind And Invista Showcase 'DECODE' At Mumbai Event

The denim giant and the largest fiber producer, Arvind & Invista, are bringing their latest in innovation, design and sustainability for the Indian market. Arvind and Invista have teamed up to launch the Festive collection for 2017- DECODE. This fresh and ultramodern collection is showcased in form of a spectacular display and a flamboyant runway show hosted at The Lalit, Mumbai choreographed by well-known choreographer Sheetal Sharma.

The festive ’17 show DECODE, highlights the multifaceted nature of denim fabrics. It is said that denim remains as one of the most interesting, complex yet evolving fabrics of all time. In this show, Arvind and Invistaunravel its mysterious personality and decode the denim language to discover its different aspects and its deep underlying meaning.

The fashion show showcased an innovative line of Flip denims (reversible denims), Azurite (Arvind’s patented technology of premium saturated indigo fabrics), 360 degree MUTANTS (multidirectional stretch knit denims) and XL MUTANTS (wider width knits for better production efficiencies) to name a few. It showcases a collection of DENIM EXPRESS™ which is a speed to market solution of versatile fabrics that are always in vogue – a much needed requirement of the industry. The collection further extends to popular Arvind categories of BLUE NATIVES, NEOBUBBLE, BOOMERANG along with the bestsellers across the market.

Other than the fashion show, the highlight was also the display for Khadi denim collection. Arvind recently received much appreciation globally for this phenomenal sustainable fabric. Arvind won the prestigious Global Denim Award for best fabric in October 2016 at Amsterdam. The participants for the award included the top mills of the world like Candiani and Prosperity.

Arvind and Invista are now synonymous in the Industry for bringing out innovative technologies for the consumers. All Arvind stretch denims are powered by LYCRA® fiber and also include other Invista specialty products like COOLMAX Everyday fabric, COOLMAX ALL SEASON Fabric and CORDURA fabrics. These products with their strong performance properties provide a set of unique comfort and durability to the garments – a deeply desired feature by the end consumers.

On this occasion, Aamir Akhtar, CEO, Denim Fabrics, Arvind Limited, commented, “We today are here to showcase “Decode” the festive collection. Arvind Ltd every year comes up with new innovations in denim fabric and I promise today that we will be coming up with new innovations in fabric every year. I thank Invista for believing in us and being there with us through this journey.”