Business

At The 8th Shanghai TPF ‘Design Pavilion’ Concept To Make Debut

The 8^th edition of Shanghai International Digital Printing Industry Fair (TPF) will open its doors at Shanghai New International Expo Centre from April 19 to 21, 2017. As the most influential digital printing exhibition in Asia, TPF 2017 will attract over 230 exhibitors. With an exhibition space of 20,000 sq. mt., this year's TPF will feature a ‘Design Pavilion’ to help accelerate development of original design. Digital printing will meet updated consumption trends as it realizes the production model of small-batches with high speed.

TPF 2017 aims at impelling the development of digital printing industry, and creating a platform for technical communication and business opportunities for both suppliers and buyers. In response to the appeal of digital printing suppliers for a talk with end-users and identification of needs and expectations of designers and consumers, TPF will join with Walan to introduce the ‘Design Pavilion’ to connect all important points in the supply chain.

Walan provides advanced services for all key segments of original design. Walanwalan.com is the largest service platform for digital design; Walan Institute is a professional open-ended class, and Walan is also a trade base for Jiangsu copyright licensing, in the form of a company named Jiangsu Walan Intellectual Property Co., Ltd, which defines its strategic goal of convenient, efficient and affordable to provide services in all design copyright area. Yu Guoping, GM, Walan says, "Copyright protection boosts prosperity of originality, and prosperity of originality boosts the industry. In order to avoid the malignant price war in the saturated digital textile printing market, we focus on cultivation of more Chinese designers and protection of picture patents in China to speed up fabric development and improve market competitiveness."

First appearance of design pavilion

The Design Pavilion led by Walan will have its first show at TPF 2017. More than 10 printing design studios will attend TPF 2017 covering more than 180 sq. m. Among them are Anterprimaand STD (Korea) who will display fashion and attractive designs.‘Walan Institute – Digital Design Master Class’, organised by Walan Institute, walanwalan.com and UBM China will be held during the exhibition. Experts will share their views on hottest topics; the Director of Anterprima, Chiara will deliver a speech on printing design and fashion industry and Jin Nanyuan, VP, Walanwalan.com, will discuss training practice of Chinese designers.