Business

Austrian Designer Launches Men's Jeans Collection AND_i + Denim Spring Summer 2017

Austrian designer AND_i, who is also known as Andreas Eberharter, has launched his lasered jeans men's collection ‘AND_i + Spring/Summer Mens Denim Collection’ through the crowd-funding platform indiegogo.com.

After Andreas Eberharter, whose eye-patch has been made famous by Lady Gaga's video ‘Paparazzi’ which had millions of views, recently chose jeans as his artistic medium, he launched his first denim collection for men under the sub-label ‘AND_i + at a very attractive price level.

It has been marketed worldwide through the crowd-funding website indiegogo.com, where it boasts of a highly attractive price. For early bird fans, the jeans’ initial cost is only 59 euros, a release stated.

The unusual way of distribution is typical for the skilled goldsmith and sculptor, who would also like to reach his target group outside Austria.

Andreas Eberharter's eccentric eye-patches, masks, jewellery designs and accessories, are internationally well known under the label AND_i. They have become a must-have of the exalted fashion scene due to their high recognition value.

For example, his iconic eye-patches adorn numerous editorials, luxury campaigns and fashion covers, such as Vogue magazine’s Italian edition.

Several world famous stars such as Beyoncé, Milla Jovovich, Kesha, Tarkan, Kiera Chaplin and Lindsay Lohan are among AND_i's prominent fans.

After founding the label AND_i in 2001, Eberharter was awarded prizes such as the Vienna Fashion Award (Best Accessories Designer/2010, Best Designer Branding/2012) and the Mercur Innovation Award (Creativity/2011). He caught the attention of the international audience with his participation in the Thierry Mugler Men Show in 2009.

For connoisseurs of the label, expanding the assortment through a fashion collection under the sub-label AND_i + is a long-awaited step because finally there are matching jeans for the extravagant belts and jewellery.