Business

LIVA’s launch of first LAPF studio in Noida creates ripples in fashion industry

LIVA, a leading fashion brand from the house of Aditya Birla recently launched their first and India’s only state of the art studio exclusively for their LAPF (LIVA Accredited Partner Forum) partners.

LAPF Studio harnesses the strength of one of the largest garment clusters in the world at Noida where over 650 garment units are located. It will act as a one-stop customer experience centre for technical, product and marketing solutions.

The studio offers more than 1000 fabrics of Viscose, Modal & Excel on display with detailed technical specifications along with wide variety of fabrics including woven, knitted, flat-knitted etc. Also, LIVA’s seasonal collection specially designed by their in-house designers will be on display in the studio.

LIVA Accredited Partner Forum (LAPF) is the first of its kind platform in the textile fraternity that connects and builds a network of textile professionals.

The launch witnessed the presence of Rajeev Gopal, Chief Marketing Officer, Birla Cellulose and Birla Cellulose team from across India and Lalit Thukral, President NAEC (Noida Apparel Export Cluster).

Well-known fashion designer Narendra Kumar and celebrity jewellery designer Riddhima Kapoor Sahni marked their presence and added fashion quotient to the event and inaugurated the Studio in Noida.

Talking about the features of LAPF studio, Rajeev Gopal said “The LAPF studio will act as an enabler for our value chain partners. We are happy to associate with Noida garment cluster which is a key source to clothing brands across the world. We are excited to see this partnership and support of the entire textile industry particularly LAPF members. We soon intend to launch LAPF studios into national and international markets”

LAPF studio connects with over 650 garment manufacturers & exporters, over 50 local & international brands, 50 international buying houses, agents and traders and 100 fashion design houses. LAPF partners will be invited to special events to experience technical developments in textile and seasonal collections. LAPF studio will also host interesting talks on fashion by eminent personalities from the fashion industry to keep the partners updated about the new trends in the fashion segment.

Lalit Thukral added,” We were very excited to see Liva SS17 seasonal collection at LAPF meet last year during which the seeds of LAPF studio was sown. We are very happy to have it opened in Noida which is the garment hub of the country. We have 650 members who are exporting to leading clothing brands across the world. The innovations brought by Liva Fabrics would be of immense benefits”

Narendra Kumar who graced the occasion said, “Liva fabrics has all the ingredients that a fashion designer requires to make an outfit. I am very happy to see textile industry adapting to the fashion & design.”

Riddhima Kapoor who also graced the occasion said, “The fabric has a sense of comfort and vast versatility. There are a variety of dresses one needs to have in their wardrobe like casual, dressy etc.”

Brand Liva’s journey of collaboration with the entire value chain of textile industry is taking firm roots with such initiatives.