Business

Denim In The Spotlight In New York, Paris

With fall fashion shows in New York and Paris in the rearview mirror, denim has emerged as one of the hottest wardrobe items in the fashion industry. Elle magazine reports that designer denim was among the "best looks" of the 2016 Paris Fashion Week. In New York, which also hosted its Fashion Week this month, Racked.com named denim as the reason the fashion crowd there was "noticeably casual."

"Denim is a wardrobe staple that never goes out of style, and as we saw during fall shows in the fashion capitals of the world, denim is changing the way we dress in the new season like no other," said Dale McCollum, vice president for denim merchandising for Mount Vernon Mills, a manufacturer of denim products.

"Denim is a timeless classic and the fall and spring seasons are peak production times for global denim manufacturers like Mount Vernon Mills."

Mount Vernon Mills' Apparel Fabrics group operates one of the largest denim manufacturing facilities in the world and produces a wide variety of denim including washed, over-dyed and stretch fabrics. The company also is on the forefront of the innovation behind a fabric constantly evolving to meet customer styles and tastes.

"Advances in technology over the years have led to denim that is more wearable and stretchable, which results in more fashion options," McCollum said. "Our business is focused on sharing our passion and inspiring how to make denim your own. Denim is always in style because it never goes out of style."

Cone Denim, a leading supplier of denim fabrics to top denim apparel brands, has established a brand focused on core principles - innovation, art and American heritage - that drive denim fashion styles.

"The dichotomy of old alongside new is something distinctive to Cone Denim," said Kara Nicholas, vice president of product design and marketing for Cone Denim. "Our 110-year-old White Oak plant runs a 1940s loom next to the modern looms, the next generation works alongside operators with 60 years of experience, and we still use a long-chain dyeing process developed by our employees in the 1920s that has become the gold standard in indigo dyeing. Thanks to our rich history, we are able to provide people with iconic denim."

Denim enthusiasts worldwide recognise Cone Denim for its place in history as the creator of long-chain indigo dyeing, denim sanforisation and Cone's Deeptone Denim, introduced in 1936. Newer innovations in performance and sustainable denims continue under Cone's R&D incubator, Cone® 3D.

In addition, the White Oak mill is recognized for its recreation of vintage selvage denim. Cone was also recently cited by Esquire magazine for its role in updating the iconic Levi 501 jeans to include stretch denim.