Business

Cine Techtextil China Receives 480 Exhibitors From 26 Countries

Cinte Techtextil China, which was organised recently at Shanghai received a good response, with steady increase in the size of the trade fair, notching up 480 exhibitors from 26 countries, it has been officially announced.

This increase has been matched by the buyer figure with 13,085 visits recorded by buyers from 67 countries and regions, according to a release.

The top 10 overseas countries and regions which participated were Korea, Taiwan, Japan, USA, India, Russia, Italy, Germany, Hong Kong and Thailand.

“Our focus in the lead up to the event was on ensuring we provided a quality trade platform for both exhibitors and buyers, and the feedback from both groups confirms this was the case,” Messe Frankfurt (HK) Ltd’s Senior General Manager Wendy Wen said.

Cinte Techtextil China has been organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Nonwovens & Industrial Textiles Association (CNITA).

“Attracting high-quality buyers both from China and further afield, including many new potential business partners for exhibitors, Cinte Techtextil China has further solidified its reputation in Asia as the leading trade event for the technical textiles and nonwovens industry. Coupled with the strong demand in the region at present – which is predicted to continue in the coming years, particularly in China – the 2016 edition of the fair can be considered a strong success,” she said.

Demonstrating this strong demand and the fair’s effectiveness, many exhibitors reported strong buyer flow, the chance to meet new, quality contacts, as well as orders being placed during the three-day event.

“The fair has helped us meet both existing and new buyers – 60% of enquiries are from new contacts. What’s more, this is a good platform to learn more about Chinese trends and market information to help our business. We can see many of our competitors here too so that proves this is the right place to be,” an exhibitor said.

Another exhibitor J H Ziegler from Germany, who already have a high-end customer base in China, including BMW and Audi, expressed a similar view. “After participating here for the first time, it transpires that the results have been better than other fairs we attend in China. Many of our target customers came to our booth to seek co-operation, and they were all high-end buyers,” J H Ziegler’s Sales Manager Roger Zhang said.

Yet another German participant, Temefa Maschinenfabrik’s Sales Manager Uwe Kamps said, “The fair has been good for us as we’ve been able to meet many existing customers, as well as some potential new clients. We have had the right target buyers visit our booth too. This fair is definitely effective to target the Chinese market, and is one of the most important fairs in China.”

Asian exhibitors also found the fair effective for generating new business, particularly those in the Korea Pavilion organised by the Korea Textile Trade Association (KTTA).

“Our exhibitors have had many orders in the first two days including from Europe, the US and Australia. Around 70% of them received orders on the spot,” Mr Tako Lee from KTTA explained.

Likewise, exhibitors from China came away happy with their participation in the fair. “Cinte Techtextil enjoys a strong reputation in China,” Manager of Industrial Yarn Foreign Trade, Jiangsu Hengli Chemical Fibre, Xiaolin Lee said.

“What’s more, it has a strong international profile too so many overseas buyers have come to our booth,” he said.

Ongoing potential in Chinese market and strong demand for international products bodes well for overseas exhibitors. Overseas exhibitors in particular were buoyant about the ongoing potential in the Chinese market, as well as the demand from domestic buyers for international brands.

“The technical textiles industry is growing this year and we still expect much more growth in the next few years. When I talk to my customers here, most of them are optimistic about the future, and are still investing and expecting more business in China,” Cees van de Sande, Technical Manager Performance Coating Division of Dutch company Stahl said.

When asked about the demand for overseas brands, he said, “The Chinese market needs better quality and more environmentally friendly products in the future. As the industry in China upgrades, companies with high-quality products will do well here, which is why exhibitors at this fair are targeting the mid to high-end markets.”

Swiss firm Swisstulle returned to the fair to take advantage of the strong demand. “Since we supply to the automotive industry, we’re not being affected by the slowing economy in China. In fact we are growing here. We’ve been surprised that the growth has been maintained here actually, so we’re optimistic about the future of the Chinese market. We’ve had many more buyers come to our booth this year, both existing customers and new potential customers,” Swisstulle’s Sales Director Susana Godinho said.

An official from TOPMASH, a Russian industry association Andrey A Bakhurin said, “We expected to see high-quality Chinese machinery here and that expectation has been met. Chinese suppliers have improved a lot in recent years, so we plan to sign agreements with some of them here.”