Business

ABFRL Signs Deal With 'Simon Carter'

India's largest apparel and retail company 'Aditya Birla Fashion and Retail Limited' (formerly known as Pantaloons Fashion and Retail Limited) (ABFRL) has signed an exclusive deal to bring the Simon Carter designer wear brand into the country. Simon Carter is a London-based designer brand with a quirky English touch, soon to make its debut in the country in collaboration with ABFRL. Simon Carter began his career in 1985 with a wholesale business, going on to open his first store in London's famous Regents St. He was recently named the 'Most stylish Man of the Year 2015', while the brand was named the 'Menswear Brand of the Year 2013', among other accolades. His collections are retailed in some of the exclusive department stores and independent retail outlets in 40 countries around the world including Liberty, Bloomingdales USA, Seibu Japan, Brown Thomas Ireland, and David Jones Australia.

In the 30th anniversary of its business, Simon Carter will now be available to consumers in India as well, in an exclusive partnership with ABFRL. ABFRL will launch the brand in Mumbai, Delhi and Bangalore initially, offering a complete range of formal and casual wear. ABFRL's portfolio of brands spans from luxury to super premium, premium, sub-premium to fast fashion segments. The addition of Simon Carter's new international designer brand will add richness to ABFRL's super premium brand collection.