Business

Color Atlas By Archroma Turns Color Dreams Into Reality

Archroma, a global leader in color and specialty chemicals, has announced its color management service business is launching a cotton poplin color library with over 4300 readily available new shades.

Archroma's color management customers have come to rely on 16 years of recognised expertise in the formulation, standardisation and management of custom colors along the entire textile supply chain; a service that the company pioneered back in 2000.

Fashion designers, brands, retailers, and their suppliers are facing many challenges from global sourcing to ambitious deadlines. Archroma color management helps them to achieve accurate colors and accelerate their time to market with color management services, unique software tools and support systems.

Color Atlas by Archroma®

Color Atlas by Archroma is a color library created to easily bring color creativity and manageability to an entire new level for stylists and designers, brands and retailers, and their suppliers.

The Color Atlas by Archroma is a system that includes:

a. A "physical library" consisting of over 4300 colors, in 6 volumes. The new accordion-fold design of the library volumes is an innovative step away from traditional three-ring binders, for quick and intuitive browsing of the cotton poplin samples. Colorful book covers indicate the shades that lie within each volume. Secure tabs help keep the swatches neat and ordered while allowing them to be easily removed.

b. A mobile-friendly Color Atlas Online with exciting features such as “color-on-the-go” which allows you to capture an image using your smart phone, and identify the closest Color Atlas shades with the possibility to purchase a color sample instantly;

c. “Engineered Color Standards” connected to robust online technical databases via mobile communication technology (patent pending).

"With our new Color Atlas tool, we believe that we are redefining the concept of a color library for the textile industry”, says Brad McClanahan, Head of Service Businesses at Archroma Textile Specialties. "We offer what we believe is a unique set of tools - through web-based software and customised services - for color selection, color development, color standards, and the communication of seasonal color palettes."

"Some features of the Color Atlas are already creating a lot of excitement with the designers who have had a sneak preview of the tools, such as the “color-on-the-go” feature. With this feature, you can capture images that inspire you and quickly find color options using just a smart phone,” adds Chris Hipps, Head of Archroma Color Management. “We are also very excited about our patent-pending technology that adds swatch-specific information to each Engineered Color Standard, giving retailers, brands and mills instant access to more color information than ever.”