Business

Reliance Extends Recron® SHT Brand To Precot Meridian’s Sewing Threads

Reliance Industries Ltd. (RIL), one of the largest manufacturer of synthetic fibre in the world, has signed a co-branding agreement for polyester sewing thread range manufactured by Coimbatore, based Precot Meridian Ltd. (Precot) - a leading yarn manufacturer and exporter of yarn and sewing thread in India.

As per the agreement, Precot will manufacture grey and coloured polyester sewing thread yarns, using Reliance’s Recron® SHT, the world’s best quality super high tenacity fibre. This yarn will then be sold, co-branded with Recron® SHT.

The agreement was signed by Ashwin Chandran, Managing Director, Precot Meridian Limited at Coimbatore and Gunjan Sharma, Business Head, Polyester Staple Fibre Business, Reliance Industries Ltd. A memento in recognition of the partnership was also exchanged between the partners.

While commenting on the agreement Ashwin Chandran said “We have been a consumer of Reliance Polyester Fiber for several years and we are very happy to be a part of this co –branding effort with Reliance Recron® SHT PSF”

Gunjan Sharma said “We are pleased to extend our Recron® SHT brand to Precot as this will ensure standardised high quality products reaching end customers and will help both companies to strengthen growth and customer trust.”

Apart from branding of the products, RIL will also provide marketing and branding support to Precot to establish Recron® SHT as a leading brand. RIL and Precot will jointly conduct research and development work to further enhance Recron® SHT sewing thread’s quality, and will also explore new business opportunities. Reliance will help Precot to reach out to key stakeholders, more importantly spoolers and apparel manufacturers, to create awareness about the benefits of using the standardised quality products.