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Land Costs Halved As Karnataka Pushes Ballari Jeans Park Revival

In a decisive bid to jump-start stalled textile investments, the Karnataka government has cut land prices by 50% at the Ballari Jeans Park, signalling a renewed push to make North Karnataka competitive for apparel manufacturing.

Industrial plots at the denim-focused park will now be offered at Rs. 67.50 lakh per acre, down sharply from Rs. 1.35 crore, a move aimed squarely at small and mid-sized textile and garment players who had earlier stayed away citing steep entry costs. Officials said high land prices had emerged as a major roadblock, slowing investor commitments and delaying project execution. The revised pricing is expected to reopen conversations with manufacturers who had put expansion plans on hold.

Denim hub back in focus

Conceived as a dedicated denim and value-added apparel cluster, the Ballari Jeans Park is designed to house fabric processing, garmenting, washing and finishing units within a single integrated ecosystem. Shared infrastructure and common facilities are intended to reduce costs and improve scale efficiencies for both exporters and domestic brands.

The project fits into Karnataka’s broader plan to shift textile manufacturing beyond traditional southern clusters and channel industrial growth into North Karnataka, a region that has long struggled to attract large-scale manufacturing investments.

Jobs, speed and viability

State officials said the price correction is aimed at accelerating project grounding, improving financial viability and restoring investor confidence. Once operational, the park is expected to generate substantial direct and indirect employment, with a strong focus on jobs for women in apparel production. Industry bodies have consistently argued that competitive land pricing and shared facilities are essential for the success of large apparel parks, particularly in cost-sensitive segments such as denim and mass-market garments.

A second chance for Ballari

With land costs reset and policy intent sharpened, the government is betting that Ballari can emerge as a key denim manufacturing base, complementing other textile initiatives across the state. The hope is that lower entry barriers will translate into faster investments, higher capacity utilisation and a stronger export pipeline from the region.

Once operational, the park is expected to generate substantial direct and indirect employment, with a strong focus on jobs for women in apparel production. Industry bodies have consistently argued that competitive land pricing and shared facilities are essential for the success of large apparel parks, particularly in cost-sensitive segments such as denim and mass-market garments.

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