In a decisive bid to jump-start stalled textile investments,
the Karnataka government has cut land prices by 50% at the Ballari Jeans Park,
signalling a renewed push to make North Karnataka competitive for apparel
manufacturing.
Industrial plots at the denim-focused park will now be
offered at Rs. 67.50 lakh per acre, down sharply from Rs. 1.35 crore, a move aimed
squarely at small and mid-sized textile and garment players who had earlier stayed
away citing steep entry costs. Officials said high land prices had emerged as a
major roadblock, slowing investor commitments and delaying project execution. The
revised pricing is expected to reopen conversations with manufacturers who had
put expansion plans on hold.
Denim hub back in focus
Conceived as a dedicated denim and value-added apparel
cluster, the Ballari Jeans Park is designed to house fabric processing, garmenting,
washing and finishing units within a single integrated ecosystem. Shared infrastructure
and common facilities are intended to reduce costs and improve scale efficiencies
for both exporters and domestic brands.
The project fits into Karnataka’s broader plan to shift
textile manufacturing beyond traditional southern clusters and channel industrial
growth into North Karnataka, a region that has long struggled to attract
large-scale manufacturing investments.
Jobs, speed and viability
State officials said the price correction is aimed at
accelerating project grounding, improving financial viability and restoring investor
confidence. Once operational, the park is expected to generate substantial
direct and indirect employment, with a strong focus on jobs for women in
apparel production. Industry bodies have consistently argued that competitive
land pricing and shared facilities are essential for the success of large apparel
parks, particularly in cost-sensitive segments such as denim and mass-market garments.
A second chance for Ballari
With land costs reset and policy intent sharpened, the
government is betting that Ballari can emerge as a key denim manufacturing
base, complementing other textile initiatives across the state. The hope is that
lower entry barriers will translate into faster investments, higher capacity
utilisation and a stronger export pipeline from the region.
Once operational, the park is expected to generate substantial direct and indirect employment, with a strong focus on jobs for women in apparel production. Industry bodies have consistently argued that competitive land pricing and shared facilities are essential for the success of large apparel parks, particularly in cost-sensitive segments such as denim and mass-market garments.
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