Business

Aditya Birla Yarn Launches ABY™ Virtual Studio

In an effort to further engage with customers, Aditya Birla Yarn has launched the ABY™ Virtual Studio. The Virtual Studio allows customers to tour ABY’s Design Studio effortlessly via panoramic tour set-up, with real time experience and interactive technology. “ABY™ Virtual Studio is the perfect illustration of `Spinning Excellence since 1969’ which illustrates our commitment to designing yarns that offer a very high level of performance over the course of life, thanks to longer product usage and urge to minimise environment waste for a better sustainability,” the company said. In line with its strategy, Aditya Birla Yarn continues to expand, invest and innovate by focusing on yarns offering with more technological value to its customers.