Business

Lenzing AG To Launch EcoVero Brand Of Environmentally Sustainable Viscose Fibres

Austria-based Lenzing AG plans to launch its new EcoVero™ fibres at global textile trade shows from autumn onwards in order to address an unmet market need for a more environmentally sustainable viscose, the company has announced. The product sampling phase has already started and special customers are developing products using EcoVero™ fibres.

The product has set a new industry standard in sustainable viscose based on three pillars, namely the use of sustainable wood sources, an ecologically sustainable production process as well as full supply chain transparency by identifying EcoVero™ viscose fibres in the final product, according to a company release.

Environmental awareness of consumers has been growing steadily over the last decade, even as textile consumption is expected to double by 2025. The industry is anxiously looking for more sustainable solutions with minimal ecological footprint. Achieving low environmental impact requires developing eco-friendly raw materials and a sustainable manufacturing process.

EcoVero™ fibres are made from wood, which is a natural and renewable raw material. The wood comes from sustainable forestry plantations which are certified by leading industry associations. Incidentally, Lenzing has a comprehensive wood sourcing policy which goes above and beyond the call of duty to ensure that the most sustainable wood sources are used to produce EcoVero viscose.

Lenzing enforces strict environmental standards during viscose production and has invested millions over the years to achieve eco-friendly production process. Its viscose production sites where EcoVero™ fibres are produced comply with the stringent guidelines of the EU Eco Label, a world-leading environmental manufacturing standard, the release stated.

A special manufacturing system enables identification of EcoVero™ fibres in the final product, long after textile processing and conversion. Thus, retailers and brands are fully assured that they are indeed incorporating the eco-friendly viscose, and not a generic market viscose. “With this special identification technology for EcoVero™ fibres, we are supporting the trend in the fashion industry towards greater transparency. It is becoming increasingly important to know where the products come from and which path they have covered,” Lenzing’s Chief Commercial Officer Robert van de Kerkhof stated. Fabrics containing EcoVero™ fibres can be certified at Lenzing’s in-house certification centres in Europe and Asia, the release stated.