Business

Snapdeal Asks Its Sellers To Rate It Vis-à-vis Other Online Retailers

According to Nielsen's study on ecommerce sellers for early 2016, Snapdeal ranked third, after Amazon and Flipkart, in terms of brand equity amongst sellers.

Ecommerce major Snapdeal has sought feedback from the sellers on its platform and have asked them to rate the marketplace vis-à-vis other online retailers which operate similar model.

"Please let us know for the following policy terms whether (i) They were communicated to you in a timely manner (ii) You are satisfied with this policy term," it asked sellers in an email. Snapdeal has sought feedback about the marketplace's return resolution policy, order fulfilment and shipping policy using an in-depth survey. In another email, it has also summarised 'margin and rate card history' for sellers which will help them reconciling old orders and fulfilments. "…we are introducing 'margin and rate card' feature on the seller panel to enable you to track historical changes in merchant cut, logistic, packaging and/or special packaging charges for your listed SUPC(s)," the email read. An email send to Snapdeal remained unanswered.

According to the findings from Nielsen's study on ecommerce sellers for early 2016, Snapdeal ranked third, after Amazon and Flipkart, in terms of brand equity amongst sellers. The Intent of sellers to sell on the marketplace was also lesser than Flipkart (58%) and Amazon (55%).

"We are seeing such positive changes in Snapdeal's policy since past few months and that is directly resulting in increase of sale compared to same time in previous year. At the same time, there are important issues like return charges which sellers have highlighted many times, but no decision maker is approachable at Snapdeal. We expect other marketplaces to follow suit and implement rate card history so that it becomes easy for sellers to reconcile past sales through professional service agents," said a spokesperson of All India Online Vendors' Association.